Leading Google Algorithm Updates That Changed The World of SEO

Posted: December 22, 2017 in SEO, seo company, SEO Services, Uncategorized
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Google keeps bringing changes to its search ranking algorithm. While some are only little tweaks, others leave serious impact on SERP (search engine results page) SEO. Following are the most important algorithm changes in the recent years. Let’s see what different updates were about and how to stay safe with them.

Google Algorithm Updates

  • Panda – Introduced on 24th February, 2011, Panda algorithm is meant for duplicate, plagiarised content, keyword stuffing and user-generated spam. Quality Score sent by Panda previously used as a ranking factor. Though it was used as a filter, Panda has been incorporated in Google’s algorithm since 2016. Panda penalties may be avoided by checking sites for thin or duplicate content and keyword stuffing.
  • Penguin – Introduced on 24th April, 2012, Penguin algorithm is meant for irrelevant and spammy links. The algorithm down-rank sites with links that seems to be manipulative. Penguin has also become a part of Google’s core algorithm since 2016. To stay safe with Penguin, keep track of growth of your site’s link profile. You can check it on a regular basis with a dependable back link checker.
  • Hummingbird – Introduced on 22nd August, 2013, Hummingbird is meant for low quality content and keyword stuffing. The algorithm helps Google interpret search queries in a better way and accordingly provide better result that matches user’s intent instead of any individual term within the search query. Hummingbird enables a webpage to rank for a given search query even without containing the exact word/words the searcher looks for. And this is actually done by means of natural language processing based on co-occurring terms and synonyms and semantic indexing. If you want to play safe with Hummingbird, you need to expand the periphery of keyword research and instead of solely depending on the keywords, you should emphasize on concepts. You need to research co-occurring terms, synonyms and relevant searches with utmost diligence. And for better ideas related to this, you can depend on Google Autocomplete and Google Related Searches. Any reputed SEO service in India you hire to optimize your page is likely to take care of this update as well as others.

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  • Pigeon – Launched in 24th July, 2014 in US and on 22nd December, 2014 in Canada, UK and Australia, Pigeon targets poor SEO, both on-page and off-page. It focuses on the searches where the researcher’s location plays significant role. Pigeon closely ties together local algorithm and core algorithm. With this update, conventional SEO criteria are being used for local results. To stay safe with this update, you need to put special effort into both on- and off-page SEO.
  • Mobilegeddon – Introduced on 21st April, 2015, this algorithm is vigilant about if there is any lack of mobile version on a webpage. Poor mobile usability is the key hazard, as it comes to Mobile update. Mobile update, also known as Mobilegeddon, makes sure your page would rank higher if you have made it mobile-friendly. Webpages that are not properly optimized for mobile can be down-ranked. To stay safe, you need to make your page mobile-friendly and focus on the speed and usability.

These are just some of the leading Google algorithm updates. Updates like Rank-Brain, Possum and the latest, Fred are also there. All of them together have changed the meaning of SEO and helped to incorporate better SEO techniques.

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