Choose Responsive Website Development or Lose Users: The Choice is Yours

Posted: August 21, 2015 in html5 design

If you are building a ‘website’ in 2015 and if it isn’t ‘responsive,’ you must be living under a rock! Did you know that both the terms have become synonymous, kind of?

Now, the concept is to provide users a version of the site which is equally intuitive and functional in every device it appears. And, by ‘device’ we mean desktops, laptops, smartphones, tablets, and the like.

Responsive website development India

How did it all begin? And why?

To find an answer, let’s go back to the times when technology was just born. People were thrilled when the first computer came into existence. There were more exhilarated when the Internet was conceived. The idea that people could connect with each other at the click of a mouse was something new.

Then came mobile phones and feature phones, and Technology questioned – why not merge everything and assist people in connecting via mobile devices? And so it happened! Smartphones came into being.

smartphone website design

Can you imagine a life without mobile devices?

There’s a term that has become popular of late. It’s called NoMoPhobia – the fear of losing your phone. Indeed, we have become obsessively reliant on our mobile devices.

In fact, if you count the total number of global desktop, laptop, and mobile device users, you will find that it is not only huge, but also growing exponentially.

However, the sufferers of the entire metamorphosis are the websites! Imagine the times they have to expand and squeeze themselves as per the requirement of your device. Frequent adjustments to the screen often make them sloth, resulting in frustrated users.

And, this is why you need RESPONSIVE sites!

No, it’s not as intricate as you think it is. Need more reasons to adopt the concept? Well, here are some:

  • Because it affects Search Engine Optimisation (SEO) and User Experience (UX):
  • SEO’s meant for the digital marketing and visibility of your site on search engines. It’s important because it drives traffic. And, the way your site is designed, influences this aspect in a lot of ways.

    Firstly, if you have chosen responsive website development in India, you will have a site which comprises of a single URL and a constant HTML, no matter which device it pops up on. Search engines like Google find it very convenient to crawl and index such sites, and hence recommend the technique. In fact, Google has termed it as the ‘industry best practice.’

    Secondly, content on such sites can be shared and linked easily. Take this typical case in point – a certain user shares content from a certain mobile site on Facebook. Another user accesses it on a desktop and finds it’s stripped off from most of its aspects.

    User Interface

    UX falls to pieces then and there! However, the story is different when the site has a consistent design. In short, the technology helps in crafting one site for multiple devices.

  • Because it’s easy to manage:
  • Let’s follow the old proverb – one’s company, two’s crowd. When you have two different versions of the same site, one for the desktops and laptops, and other for the mobile devices, you have to struggle for their SEO separately. However, when it’s one single site, your optimisation hassles are reduced.

The future of responsive website design:

The Internet has been made accessible in wearable devices. Interestingly, these devices fail to display the web in its ‘nativeness.’ They can’t be made any larger because they will not remain wearable anymore then. They can’t be made any smaller because that will make you struggle with them.

Yes, you can read tweets using them. But, when it comes to reading an annual report, the devices shall ditch you. Similarly, you can check a delay in your flight. But, when it comes to booking one, you will not find the devices supporting you.

However, the fact remains that the big web is part and parcel of our lives. So, the concept of responsiveness is most likely to come to wearable gadgets next.

A step ahead of this is the way navigation is changing its meaning. Remember Ok Google, which follows voice commands? So, it won’t be weird if we expect a wearable device detecting a clench as a click.



Well, the possibilities are so many! And, the future of the technology seems to be revolving around concepts, which will make use of biometrics more. Who knows, maybe the technique will run independent of screens altogether! As for this generation of the web, it’s a thing of sheer wisdom to build sites that RESPOND.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s