Designing and development of a website is the first stage towards marketing. In order to make it universally known to all, it must be given ranking through certain technical process which comprises SEO techniques.

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Internet Marketing Strategy

In the age of high technology, internet usage has increased up to a high level. It is the network of networks. A network is formed by interconnection of all the components in a particular pattern. Today many e-books are available which has reduced the pain of suffering caused due to unavailability of hard copies. Video conferencing with live chatting and message sending like advanced facilities have made life easier.

Similarly, marketing through online processes have made the strategy easy. In other words, the evolution of digital marketing has enhanced IT industry up to a certain height. It involves promoting the products and their concerned websites through various ways. Some of the techniques used by Seo Company in India include:

  • Article
  • Blog
  • Blog Comments
  • Forum Comments
  • Keyword Analysis
  • Brochure
  • Grey Hat
  • Black Hat

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Various Ways used for Marketing

S.E.O. is the abbreviated form for Search Engine Optimization. From the full form it is very precise that it is the process relate with more effective use of search engines to get maximum output. Most commonly used search engines are:

  • Google
  • Yahoo
  • Bing

In order to get maximum number of traffics generation the reputed companies take utmost care of both the parts of S.E.O.:

  • On Page Optimization
  • Off Page Optimization

On Page optimization consists of the various processes used by any web design company India. Some of the most commonly used methods are:

  • Change of Code
  • Presentation
  • Title Tag
  • Inclusion of Hyperlinks
  • Exclusion of Reciprocal Links

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In other words they are the operations made on the website itself by the designers. On the other hand off page optimization includes techniques that are provided from the external sources. Some of the most common include:

  • Link Building
  • Indexing
  • Opt for Do Follow Links
  • Exclude No Follow Links
  • Back linking
  • Prevent Crawling
  • Enhancing Prominence

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Preventive and Careful Measures

While promoting websites there are some pros and cons that must be kept under high consideration. Otherwise there exist risks in the low ranking of page which will definitely hamper the business. Most recommended measures are:

  • Keeping up to date with latest technical measures
  • Avoid Keyword Stuffing into articles
  • Promotional Contents must be voided
  • Relevant Contents must be there
  • Justified comments into the forum
  • Avoid Spamming Techniques
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